Insert Media Can Help You Prospect Cost Effectively
This article will examine the best ways to test insert media and outline what results you can expect.
In our recent test, we found that only 17 percent of all buyers who purchased from an FSI bought again within the next 12 months. Compare this with new buyers acquired as a result of mailing to outside rented lists. About 40 percent of buyers will repeat within the next 12 months, generating a much greater LTV. Those who buy from the FSI are purchasing the item advertised — they may not have any interest in other items featured in your catalog.
- Companies:
- Lett Direct Inc.
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