Insert Media Can Help You Prospect Cost Effectively
This article will examine the best ways to test insert media and outline what results you can expect.
Typical response rates for PIPs range from 0.2 percent to 0.4 percent. Test costs traditionally are $45 to $50 per thousand for inserting, plus printing and shipping costs. The minimum test quantity allowed usually is 25,000 per program.
Free-standing Inserts
These appear in local newspapers. They’re printed not by you but by the company sponsoring the insert. The amount of space you contract for can vary; common sizes are one-half of a page to a full page. A free-standing insert (FSI) co-op mailing is a mass vehicle, within which you can target based on the demographics of a market coverage area. You’ll distribute to the entire market coverage area, so you’ll want to select markets that index the highest against a national average.
- Companies:
- Lett Direct Inc.
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