Insert Media Can Help You Prospect Cost Effectively
This article will examine the best ways to test insert media and outline what results you can expect.
The hard part of selling products via PIPs is selecting the items to be featured. So what should you offer? You could promote selected merchandise on the package insert or use it to generate catalog requests. Choose items that are most representative of your product line. Following are a few offer and copy considerations for package inserts:
- Offer a free catalog.
- Offer a discount to encourage response, such as $5 off a purchase of $20 or more.
- Include multiple ways to respond, e.g., toll-free number, Web site, e-mail address and/or a postage-paid response card (designed as part of the piece).
- Companies:
- Lett Direct Inc.
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