This article will examine the best ways to test insert media and outline what results you can expect.

The challenge to PIPs: Competitors or semi-competitors may rent you their lists, but may not necessarily approve your insert. As mentioned, the company that agrees to put your insert in its packages could be viewed as endorsing your offer, at least indirectly.

That’s why PIP owners don’t give preliminary approval to an insert. Approval will come when they see the final piece.