Insert Media Can Help You Prospect Cost Effectively
This article will examine the best ways to test insert media and outline what results you can expect.
Package Inserts
These are printed promotional pieces inserted into another company’s outgoing merchandise packages. They reach proven mail-order buyers, as well as recent or “hotline” names.
Package inserts carry the strength of an implied endorsement of your offer. Most companies that offer package-insert programs (PIPs) allow four to eight non-competitive inserts per package. There are two primary characteristics you should know about for package inserts:
- Companies:
- Lett Direct Inc.
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