Insert Media Can Help You Prospect Cost Effectively

This month, I’ll discuss what insert media is, the best strategy for testing it and what results you can expect.

Insert media encompasses the forms of printed advertising media noted in “Types of Insert Media” (see page 50). The cost per thousand impressions is relatively low — and so are the expected results. However, insert media can be cost-effective — providing your expectations are realistic. Let’s focus on two types of insert media.