Insert Media Can Help You Prospect Cost Effectively
This article will examine the best ways to test insert media and outline what results you can expect.
Handout programs are special offers or themed packages that are hand-delivered to new moms, college students, etc. They often include special offers and branded samples.
Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He spent the first 25 years of his career with leading catalog companies. He can be reached at (302) 537-0375, or by e-mail via his Web site: www.lettdirect.com.
- Companies:
- Lett Direct Inc.
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