Insert Media Can Help You Prospect Cost Effectively
This article will examine the best ways to test insert media and outline what results you can expect.
In short, while the cost for an FSI is low, so is the response rate. In our recent test, response rates typically range from 0.01 percent to 0.04 percent.
Conclusion
When used effectively, insert media is a low-cost way to generate new catalog buyers. The various programs help expand your prospecting universe by reaching potential buyers who may not appear on rented lists. Some of those prospects obviously will be proven mail-order buyers.
- Companies:
- Lett Direct Inc.
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