Insert Media Can Help You Prospect Cost Effectively

While FSIs can be targeted to geographical areas based on income demographics, keep in mind this is a mass media. Select an item to advertise that has wide appeal. To maximize response, feature an item that retails for $20 or less. The higher the price point, the lower your response rate will be. Your goal should be to generate as many orders as possible to add customers to your housefile — customers who have LTV potential.