Insert Media Can Help You Prospect Cost Effectively

Catalogers have historically relied on outside prospect lists to generate new buyers. But it’s becoming more difficult to find good lists and thus, fresh prospect names. Moreover, list universes are flat or declining. Consider alternative methods of generating new buyers.

Insert media, for example, can provide a cost-effective way to generate incremental catalog business. Of course, insert media can’t replace the use of outside rental lists. But it’s wise to test other ways of attracting new buyers.