Third-party online shopping feeds can give you access to new customer universes

By Matt Griffin and Catalog Success

Catalogers’ Results

Results from the shopping feeds vary among catalogers. Stern says FootSmart, which uses several feeds, including Shopping.com and Froogle, gets 3 to 4 percent of its online sales from the feeds. However, Kennedy notes, there’s a lot of anticipated growth for this sales channel as more and more consumers are expected to use the sites in the future.