Customer Acquisition: Feed Your Need to Sell
Third-party online shopping feeds can give you access to new customer universes
By
Matt Griffin
and Catalog Success
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Catalogers’ Results
Results from the shopping feeds vary among catalogers. Stern says FootSmart, which uses several feeds, including Shopping.com and Froogle, gets 3 to 4 percent of its online sales from the feeds. However, Kennedy notes, there’s a lot of anticipated growth for this sales channel as more and more consumers are expected to use the sites in the future.
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- Companies:
- Amazon.com
- Shop.com
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