Customer Acquisition: Feed Your Need to Sell

Catalogers have viewed this added searchability in different ways. “Many catalogers view us as a customer-acquisition tool,” says Sellers. That’s how Liz Plotnick-Snay, chief operating officer at home accessories and cookbook cataloger Gooseberry Patch, views them. “The idea of using CatalogCity.com to get out there to new customers who wouldn’t necessarily find GooseberryPatch.com appealed to us,” she notes, adding that close to 95 percent of her customers garnered through the shopping feeds were new customers to Gooseberry Patch.