Customer Acquisition: Feed Your Need to Sell

As Sellers explains: “We create a clone store for merchants on our own site, so the [merchants] become searchable within our marketplace, along with hundreds of other merchants. Consumers can go to Shop.com and with one search see the offerings of multiple merchants at one location.”

For example, take shoes. In standard search engine marketing, you as a cataloger would bid on a keyword at a search engine like Google or Yahoo. If a consumer searches using that keyword, an ad would appear on his or her screen.