Customer Acquisition: Feed Your Need to Sell
Third-party online shopping feeds can give you access to new customer universes
By
Matt Griffin
and Catalog Success
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If you’re a novice in this online marketing space, here’s how shopping feeds work: Either they drive customers directly to your site to make a purchase, or they capture orders on your behalf and reconcile those orders with you on a daily basis. In the latter case, the feed generally will process the customer’s payment and place the money into an account accessible by the merchant, less the shopping feed’s commission, of course.
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- Companies:
- Amazon.com
- Shop.com
Matt Griffin
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Catalog Success
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