Third-party online shopping feeds can give you access to new customer universes

By Matt Griffin and Catalog Success

Bruce Sellers, president of Shop.com, the new face of shopping feed CatalogCity.com, agrees with Balzer’s assertion, adding that if used properly, such services act as searchable extensions of your print and online catalogs. The feeds capture interest from consumers who have a specific product need but who don’t necessarily know where to get the item.