Third-party online shopping feeds can give you access to new customer universes

By Matt Griffin and Catalog Success

Cost: Merchants bid on the cost per click for specific keywords.

Benefits: If you’ve got the lowest price on an item and have been with Shopping.com for more than three months with good customer reviews, your product is set apart as a “Smart Buy.”

Caveats: The site requires that you set up a debit account from which it deducts the cost-per-click. If your account balance reaches zero, your items are removed from the site until you add money to the account.