Customer Acquisition: Feed Your Need to Sell

Benefits: Customer reviews place emphasis on the relationship with the merchant, not just the lowest price.

Caveats: Similar to paid search, merchants who pay more per click often are ranked higher than other merchants who match a searcher’s criteria.

* Shopping.com: (http://www.shopping.com) This was formed by the merger of Dealtime, a comparison shopping engine, and Epinions, an online consumer ratings site.