Customer Acquisition: Feed Your Need to Sell
Third-party online shopping feeds can give you access to new customer universes
Cost: Free
Benefits: It’s accessible from Google’s homepage.
Caveats: Still in the beta stage, it’s thought that Froogle may begin charging, notes Matt Kennedy, online marketing manager at FootSmart catalog.
* Amazon: (http://www.amazon.com) Amazon offers one of the more competitive shopping feeds.
Cost: Cost per order is determined in the contract-negotiation phase.
- Companies:
- Amazon.com
- Shop.com
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