Customer Acquisition: Feed Your Need to Sell

While it’s difficult to say how successful these shopping feeds will be in the long run, FootSmart’s Kennedy notes, “We’re trying to maximize our efforts now, so we can benefit from it in the future.”

Five Feeds Examined

* Froogle: (http://www.froogle.com) A service of Google, this site’s spiders search the Internet for matches to shoppers’ queries. Merchants can submit data feeds to allow the spiders to access them directly.