Customer Acquisition: Feed Your Need to Sell

While few catalogers are claiming that shopping feeds are bringing in huge amounts of money, many in the e-commerce world do admit that they’re an up-and-coming sales channel — and certainly worthy of attention in these, the channel’s formative years.

Cam Balzer, director of search strategy at Performics, an online marketing company specializing in pay-for-performance media, told attendees at the Search Engine Strategies 2005 conference held earlier this year in New York that shopping feeds just might be the next big thing in online marketing.