Third-party online shopping feeds can give you access to new customer universes

By Matt Griffin and Catalog Success

Processing orders placed by the shopping feeds works in one of two ways. If the feed sends customers to your Web site (as in the case of Shopzilla or Froogle), then it’s just another order for you. If the shopping feed uses a shopping cart, like Amazon or Shop.com, it’s only as complicated as the system you use to upload. For FootSmart, Kennedy uses an automated process that grabs the daily sale file from Amazon’s FTP site and imports it straight to the catalog’s back-end systems just like any other order.