Third-party online shopping feeds can give you access to new customer universes

By Matt Griffin and Catalog Success

The cataloger maintains a central repository that Kennedy updates daily before an automated program, created specifically for the company, pulls new data.

Gooseberry Patch’s Plotnick-Snay handles her data feeds to Shop.com manually. “I just go to its FTP site and do my data feeds in an Excel spreadsheet. I drag and drop the file into the FTP site. In about five minutes, I can do an update and change an item that’s been backordered or put on sale.”