Third-party online shopping feeds can give you access to new customer universes

By Matt Griffin and Catalog Success

What form the data feed takes can vary. “It can be something as simple as a spreadsheet or as complex as an XML feed,” notes Sellers. In its simplest form, a data feed is just a comma-delimited text file with headings for each product name, price, image, product description, etc. The files can be created manually as spreadsheets, text files, or, if you have the resources, you can create a program to generate the files for you.