Customer Acquisition: Feed Your Need to Sell

While each feed is slightly different, there are similarities. Each site typically has a merchant sign-up page featured prominently on its homepage. Often it’s simply a matter of letting the feed know you’d like to set up a store on its site. Sellers explains, “The cataloger provides us with a data feed of its products that we normalize into our category taxonomy.” That is, each feed has to ensure each of your product categories match an existing category on its site.