Customer Acquisition: Feed Your Need to Sell

Which brings up an important point: If you’re going to use several shopping feeds, be prepared to dedicate time and resources to them. Says Stern, “To really get ranked properly requires individual attention to each feed. That was probably our biggest surprise when we got into it.”

Implementation

That said, Schlagenhaft notes that getting the feeds up and running is the hardest part of the process for Cushman’s.