Cost-cutting Tips You Can Take to the Bank
Think you’ve tried every way to save on postage? Think again...
(Note: This assumes the weight requirement does not change.)
FIVE
Paper Weight and Separate Covers
Test lighter weight papers. Test self-covers vs. a heavier separate cover. A move to a slightly lighter basis weight paper should have no impact on your results. Paper is sold by the pound. If you use fewer pounds, you may save money. You certainly can save money on postage by using lighter weight paper, provided your catalog mails at the pound rate.
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- Lett Direct Inc.
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