Cost-cutting Tips You Can Take to the Bank

FOUR

Catalog Trim Size

If you mail a pound-rate catalog (weighing 3.3 oz. or more), a slight reduction in the physical trim size of your catalog will reduce your postage and paper costs. For example, a reduction of a half-inch vertically on an 80-page catalog can save $15,000 on the paper and postage costs per 1 million copies printed.