Cost-cutting Tips You Can Take to the Bank

Fortunately for all of us, we have sharp minds like our lead columnist Stephen R. Lett and his vice president at Lett Direct, Sandy Wolstencroft. Steve and Sandy took it upon themselves to break down virtually all the ways you can implement change in your catalog mailing strategy to adapt to the new rates — but without having to cut circulation. I strongly encourage you to read this feature, take notes, clip out parts, whatever it takes. It could save your business.