Cost-cutting Tips You Can Take to the Bank

Stephen R. Lett is president of Lett Direct Inc., a catalog consulting firm specializing in circulation planning, forecasting and analysis, and a regular columnist for Catalog Success.

Sandy Wolstencroft is vice president of Lett Direct where she is responsible for all circ planning, execution and analysis. Having joined the firm in 2002, she previously was marketing director at Petals and had prior stints with dressbarn and Bedford Fair Industries. You can reach both of them at (302) 537-0375 or via their Web site www.lettdirect.com.