Cost-cutting Tips You Can Take to the Bank

TWELVE

Don’t Reduce Pages

Maximize page count. Pages, i.e., more merchandise, do increase the amount of revenue generated per catalog mailed. The revenue per catalog mailed will increase at half the percent increase in page count. Assuming there is plenty of “good” merchandise to sell, adding pages makes good economic sense. Adding pages while making certain the paper and press manufacturing are efficient can lower your incremental break-even point while increasing revenue.