Cost-cutting Tips You Can Take to the Bank
Think you’ve tried every way to save on postage? Think again...
ELEVEN
Don’t Stop Mailing to Web-only Buyers
When you look at your source code report, it appears that Web-only buyers are considerably below breakeven. Even the results from the most recent Web buyers don’t look exciting to you, I’m sure. It’s logical to conclude that you should stop mailing Web-only buyers in order to save money. However, in recent matchback studies we’ve done, Web-only buyers are performing at more than acceptable levels. Keep mailing them.
- Companies:
- Lett Direct Inc.
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