Cost-cutting Tips You Can Take to the Bank

TEN

Develop a Contact Strategy

Test for the preferred method of contact. For example, if a customer only responds to e-mails, you may be able to decrease catalog mailings and replace these “contacts” with e-mail contacts. Often, Web buyers aren’t traceable through typical source code tracking. So they may look as if they’re not responding well to a mailing when, in fact, they are. Therefore, this method should be backed up by significant testing over the course of a year.