Cost-cutting Tips You Can Take to the Bank

A simple change from a 34 lb, No. 5 basis weight to a 32 lb, No. 5 basis weight will save approximately $12,000 in postage on a mailing of 1 million, 80-page catalogs.

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Use a Lower Grade of Paper

Changing grades can have a similar effect to changing the basis weight of paper. Just be careful not to go to extremes. Test a No. 5 grade, for example, against a No. 4 or No. 3 grade. Unless your offer is extremely upscale, a slight reduction in the grade of paper you use can reduce your direct selling expenses and ratio.