Tis the season for returns! The two weeks after Christmas and New Year's is usually considered the busiest time of year for returns. ABC Action News and ConsumerWorld.org have researched which retailers have the easiest return policies and which ones have the toughest. Nordstrom and Macy's top the list of easiest return policies. Customers of both retailers have 180 days to make an exchange, even if all they have is the product tag. Sears and Target fall into the middle when it comes to the ease of their return policies. Both are tricky with how many days you have to return your item after it has been purchased. According to ConsumerWorld.org, Best Buy tops the complicated returns list, especially since it reinstated the dreaded 15 percent restocking fee for some products in open boxes, including drones, DSLR cameras and computers.
Total Retail's Take: According to a recent study by Narvar, nearly half of customers like to make their returns in person. Great customer service across all channels is crucial to a successful omnichannel strategy. Retailers need to kick the year off right and make sure their customer service teams are prepared to handle returns across any channel in a timely fashion. If done properly, retailers could gain customer loyalty within the first month of the new year. By offering to take back returns without a receipt, Nordstrom and Macy's are helping meet customers needs. Other retailers have chosen to partner with third-party companies to handle product returns, such as HappyReturns, to make the process less painful for customers.