There’s Always a Way to Improve Catalog Customer Service: My Top Five Tips for 2007

4. Complicated online order forms. Go over your online order form with a fine-tooth comb. Do you need every detail you ask for? If not, delete whatever you can do without. Minimize the chance for customers to fill out your form, hit the submit button and have an error message appear. You’re always walking on eggshells when it comes to Web-placed orders because clicking that little box in the upper-right or left corner is so easy to do.