There’s Always a Way to Improve Catalog Customer Service: My Top Five Tips for 2007

The mistake: Sure, you could save a couple of bucks by batch mailing your requests. But many of those prospects who go to the trouble of calling for your catalog probably want something right now. Send them a catalog next week and there’s a good chance they’ll have long since forgotten they wanted it. And an even better chance you lose the opportunity to gain a new customer.