There’s Always a Way to Improve Catalog Customer Service: My Top Five Tips for 2007

Scenario: Prospect calls your 800 number to request a catalog. Your rep takes down the prospect’s information then says, “You’ll receive our catalog in the next seven to 10 business days.” STOP! Yes, it costs more than a dollar to stick a catalog in the mail First Class. Yes, it costs even more to overnight a copy. Yes, it’s a whole lot more efficient to make weekly bulk-batch mailings for catalog requests.