There’s Always a Way to Improve Catalog Customer Service: My Top Five Tips for 2007

It’s easy for someone in my position to demand catalogers do more of this and that in customer service. I realize that some — if not many — of catalogers’ limitations in customer service are budget-driven. So, I promise not to make any bold (and expensive) recommendations here. But considering that catalog shopping’s primary allure is convenience and a positive shopping experience, are you really in a position to skimp on service?