There’s Always a Way to Improve Catalog Customer Service: My Top Five Tips for 2007

If they have to start responding to several voice prompts, that could annoy them enough. And if you force them to verbalized these options and your system responds with an “I can’t understand what you just said,” now they’re doubly annoyed.

Make customer service calls as easy for customers as possible. They have a problem they need solved, and you have the opportunity to solve the problem and create an event in customers’ minds that could turn them into lifetime customers if you handle it right.