There’s Always a Way to Improve Catalog Customer Service: My Top Five Tips for 2007

1. Drop those dreaded call prompts and voice activation. Aside from the convenience factor, one of the biggest reasons a growing portion of catalogers’ orders are coming in online is because people don’t want to talk on the phone anymore. If they have a problem with one of your products that causes them to dial your customer service line, they’re probably not in a good mood and aren’t dying to talk very much.