Email Applied: Email’s Mounting Role in Customer Service
There are myriad ways to please customers with email, but only so many do it properly
Include a miniform on your site that allows visitors to enter their email addresses to receive reminders when items are back in stock.
Another opportunity for quality customer service is to use email for damage control. If the site has technical problems, or there are promotion or pricing issues, consider sending an email apologizing for the mistake.
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