Email Applied: Email’s Mounting Role in Customer Service
There are myriad ways to please customers with email, but only so many do it properly
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Reggie Brady
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It's also a good idea to provide information on when customers should expect you to reply. Some sites include an option for live help, where customers can chat with customer care specialists online.
Special Emails
Effectively using email for customer service extends to other types of emails as well. Automated emails such as welcome messages, order confirmations, shipping confirmations and back-in-stock notifications all are forms of customer support and provide the opportunity to increase customer satisfaction.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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