Email Applied: Email’s Mounting Role in Customer Service

● A preference center where recipients can update personal information, interests and communication choices is a valuable adjunct to any email program that allows consumers to control their relationships with your company.

Also consider including a "Contact Us" or "Customer Service" link in the footer of your template that brings people to your customer service page. At a minimum, that page should include information on how to call your CSRs and a form for individuals to submit their contact information with questions or comments.