Email’s Mounting Role in Customer Service - Page 11 of 12

By Reggie Brady

5. Test live chat as an option. Savvy website operators are finding that, when used tactfully, online chat can be a powerful way to boost sales — not just as a passive customer service tool, but also as a way to engage customers.

Good email practices that keep customer care in mind at all times result in happy, repeat customers. Plus, satisfied customers are much more likely to recommend your site to their friends, relatives and  colleagues. ROI

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 All Next »

0 Comments

View Comments

Reggie Brady Author's page Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.

Email Applied: Email’s Mounting Role in Customer Service