Email Applied: Email’s Mounting Role in Customer Service
There are myriad ways to please customers with email, but only so many do it properly
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Reggie Brady
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4. Make it personal. You can increase customer loyalty by adding a little extra personalization to the beginning of your email reply. Always include a pleasant greeting, and thank customers for emailing you. At the end of your response, let customers know how they may contact you if they have any further questions or require additional assistance. If a customer emails about a problem, acknowledge the customer's pain and inconvenience.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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