Email Applied: Email’s Mounting Role in Customer Service
There are myriad ways to please customers with email, but only so many do it properly
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Reggie Brady
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Delivering best-in-class service is an important competitive differentiator, so every customer interaction needs to be positive. Email is a powerful tool for strengthening customer service and increasing user confidence in your site and company.
Effective use of email for customer service begins with regular email communications. Your template should inform recipients of helpful site features and services, and include ways to contact you.
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Reggie Brady
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Regina (Reggie) Brady is president of her own e-marketing and direct marketing consultancy, Reggie Brady Marketing Solutions. She is a leading authority on Internet direct marketing and has held executive positions in Internet marketing at FloNetwork Inc. (subsequently acquired by DoubleClick), Acxiom/Direct Media and CompuServe.
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