On the Web: Want to Increase Your Online Sales?

Separate out SEM and SEO orders that are the result of someone searching for your company's name from amongst other keywords or phrases you're either bidding on or optimizing for. "Company name" sales were ultimately driven by some other marketing activity. No one wakes up one morning knowing your company name; you did something to produce that brand awareness. A good marketing database will reallocate many of these sales to a previous marketing touch.