On the Web: Want to Increase Your Online Sales?
Then increase the number of new buyers on your site. Here’s how.
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Double counting of sales makes it impossible to determine the number of new customers and true ROI that you're producing from different traffic sources. Many companies use outside vendors for SEO and SEM. The answer is to come up with some type of allocation model so that you're only counting a sale once.
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- Companies:
- Amazon.com
- Yahoo! Search Marketing
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