On the Web: Want to Increase Your Online Sales?

● search engine optimization (SEO) — this further breaks down into the different search engines, including Google, Bing, Yahoo, etc.;

● search engine marketing (SEM);

● comparison shopping engines (CSEs), which have 10 to 15 viable traffic sources;

● email marketing;

● offline media, such as print ads, catalogs, radio and TV;

● social media;

● online marketplaces such as eBay and Amazon;

● affiliate programs; and

● direct traffic from consumers who type your URL directly into their browsers or have your website bookmarked.