On the Web: Want to Increase Your Online Sales?

Today, traffic growth is slowing. To grow sales, you have to aggressively look at ways to increase the number of new buyers on your website. The secret to doing it effectively? Knowing how much you have to pay to generate web traffic, and how well different sources of traffic convert.

The First Step: Reporting
The first step to cost-effectively recruiting more traffic to your website is to report on how much you spent on different traffic sources. Keep in mind that most types of traffic have several different subcategories. Here's a minimum list of what e-commerce marketers need to pay attention to: